Engagement overview: Apertr deployed its flywheel platform to provide weekly customer engagement KPIs tracking and AI-generated recommendations to shift more customers into higher value stages. Optimization of marketing investment scenarios identified paths to increase customer retention and migration to loyal / advocate stages resulting in 26% increase in net profits across combined segments.

Engagement overview: Apertr identified top and bottom funnel causal drivers across segments and measured both direct / indirect effects of promotions. Conducted marginal response analysis to optimize media spend. Optimized media to high-performing touchpoints (mobile app / website, display) and messages (product-related promos). Increased revenue by $270MM and 18% in net income.

Engagement overview: Apertr analyzed 62 causals / 17 marketing KPIs and decomposed engagement stages to identify conversion threats. Reallocated media spend from low-efficiency to high-efficiency touchpoints. Scenario-based evaluation led to optimized marketing investment by reallocating from traditional to digital & social channels. Drove higher customer engagement and $10.5MM in sales for one brand.

Engagement overview: Apertr linked 5000+ sales calls and message themes, by customer, providing historical contribution and efficiency to sales and other outcomes. Scenario-based evaluation led to incremental gains of $10.8M by focusing on the highest impact message theme with an additional $18.4M gained by re-allocating secondary message themes.