Customers
are not
created equal…
Customers
are not
created equal…
…so why does your marketing mix modeling treat them the same?
We help brands make smart marketing decisions by optimizing customer engagement powered by our AI modeling and shopper tracking platform
…so why does your marketing mix modeling treat them the same?
We help brands make smart marketing decisions by optimizing customer engagement powered by our AI modeling and shopper tracking platform
ACHIEVEMENTS
ACHIEVEMENTS
Data driven and AI powered, we let the numbers speak for us
Data driven and AI powered, we let the numbers speak for us
$0MM+
$0MM+
Incremental sales achieved
Customers activated across marketing funnel
$0MM+
$0MM+
Incremental sales achieved
Customers activated across marketing funnel
$0MM+
$0MM+
Incremental sales achieved
Customers activated across marketing funnel
0%+
0%+
improvement in ROI
Media returns optimized across channels
0%+
0%+
improvement in ROI
We support founders to make their mark
0%+
0%+
improvement in ROI
Media returns optimized across channels
0+
0+
years of marketing science experience
Proven expertise across data science and customer strategy
0+
0+
years of marketing science experience
Proven expertise across data science and customer strategy
0+
0+
years of marketing science experience
Proven expertise across data science and customer strategy
Client Wins
Client Wins
[01]
[01]
Our Work
Our Work
©2025
©2025
We believe our clients deserve more than a rearview mirror perspective. Our approach centers on predictive analytics to anticipate market opportunities and prescriptive strategies to optimize investment outcomes. The following client engagements showcase our expertise in marketing measurement, customer engagement, and media activation. Each work reflects our passion for customer-centricity and marketing innovation—discover how we can bring your ambitions to life.
We believe our clients deserve more than a rearview mirror perspective. Our approach centers on predictive analytics to anticipate market opportunities and prescriptive strategies to optimize investment outcomes. The following client engagements showcase our expertise in marketing measurement, customer engagement, and media activation. Each work reflects our passion for customer-centricity and marketing innovation—discover how we can bring your ambitions to life.
National Retailer
Apertr deployed its flywheel platform to provide weekly customer engagement KPIs tracking and AI-generated recommendations to shift more customers into higher value stages. Optimization of marketing investment scenarios identified paths to increase customer retention and migration to loyal / advocate stages resulting in 26% increase in net profits across combined segments.
Global CPG
Apertr analyzed 62 causals / 17 marketing KPIs and decomposed engagement stages to identify conversion threats. Reallocated media spend from low-efficiency to high-efficiency touchpoints. Scenario-based evaluation led to optimized marketing investment by reallocating from traditional to digital & social channels. Drove higher customer engagement and $10.5MM in sales for one brand.
National QSR Chain
Apertr identified top and bottom funnel causal drivers across segments and measured both direct / indirect effects of promotions. Conducted marginal response analysis to optimize media spend. Optimized media to high-performing touchpoints (mobile app / website, display) and messages (product-related promos). Increased revenue by $270MM and 18% in net income.
Global Construction Manufacturer
Apertr linked 5000+ sales calls and message themes, by customer, providing historical contribution and efficiency to sales and other outcomes. Scenario-based evaluation led to incremental gains of $10.8M by focusing on the highest impact message theme with an additional $18.4M gained by re-allocating secondary message themes.
WHO WE ARE
WHO WE ARE
We’re a new kind of analytics partner — blending marketing science with the power of modern AI to help our clients become more customer-centric, agile, and profitable. We focus on what's ahead rather than what's behind. While others rely on historical assessment and descriptive analysis, we specialize in predictive insights and prescriptive solutions that drive forward-looking investment decisions.
Apertr brings together senior leadership across data science, technology, marketing expertise and customer success — supported by a broader team of data scientists and engineers as well as strategic advisors. With decades of experience across industries and marketing disciplines, we’ve helped brands unlock hundreds of millions in value.
We’re a new kind of analytics partner — blending marketing science with the power of modern AI to help our clients become more customer-centric, agile, and profitable. We focus on what's ahead rather than what's behind. While others rely on historical assessment and descriptive analysis, we specialize in predictive insights and prescriptive solutions that drive forward-looking investment decisions.
Apertr brings together senior leadership across data science, technology, marketing expertise and customer success — supported by a broader team of data scientists and engineers as well as strategic advisors. With decades of experience across industries and marketing disciplines, we’ve helped brands unlock hundreds of millions in value.
Todd Kirk
Data Science
Jim Friedman
Client Success
Steve Kim
Board Member
Murray Vanwyk
Technology
Leadership
Todd Kirk
Data Science
Jim Friedman
Client Success
Steve Kim
Board Member
Murray Vanwyk
Technology
Leadership
MARKETING FUNNEL
MARKETING FUNNEL
[02]
[02]
Services
Services
©2025
©2025
AI-Powered Marketing Investment Optimization – Built for Customer-Centric Brands
AI-Powered Marketing Investment Optimization – Built for Customer-Centric Brands
We believe that customers are not equal. Current marketing mix and attribution models treat all sales metrics the same, without any regard for where customers are in the marketing funnel. At apertr, we unlock full-funnel growth by mapping and modeling customer journeys from acquisition to advocacy. Using advanced AI and machine-learning, we optimize investments, messaging and campaigns across stages — converting awareness into loyalty and engagement into enterprise value.
We believe that customers are not equal. Current marketing mix and attribution models treat all sales metrics the same, without any regard for where customers are in the marketing funnel. At apertr, we unlock full-funnel growth by mapping and modeling customer journeys from acquisition to advocacy. Using advanced AI and machine-learning, we optimize investments, messaging and campaigns across stages — converting awareness into loyalty and engagement into enterprise value.
Our Flywheel Platform delivers:
Our Flywheel Platform delivers:
Conversion risk and opportunity identification
Scenario-based investment planning
Incremental value tracking by funnel stage
1
Awareness
Attract potential consumers
1
Awareness
Attract potential consumers
1
Awareness
Attract potential consumers
2
Consideration
Create preference to convert potential customers
2
Consideration
Create preference to convert potential customers
2
Consideration
Create preference to convert potential customers
3
Acquired
Recognize and gain new customers
3
Acquired
Recognize and gain new customers
3
Acquired
Recognize and gain new customers
4
Retained
Grow value and engagement while re-engaging with lapsed customers
4
Retained
Grow value and engagement while re-engaging with lapsed customers
4
Retained
Grow value and engagement while re-engaging with lapsed customers
5
Loyal
Reward and retain the most valuable customers
5
Loyal
Reward and retain the most valuable customers
5
Loyal
Reward and retain the most valuable customers
6
Advocate
Empower customers to have a voice, be heard, and influence others
6
Advocate
Empower customers to have a voice, be heard, and influence others
6
Advocate
Empower customers to have a voice, be heard, and influence others
Customer Centricity
Customer Centricity
The world’s best customer-centric brands are obsessed with these 4 behaviors…
The world’s best customer-centric brands are obsessed with these 4 behaviors…
Views the customer as the fundamental unit of analysis
CUSTOMER
Has customer acquisition, retention and ultimately engagement at the core of its organic growth accounting framework
ENGAGEMENT
Makes decisions through the lens of long-term customer profitability
DECISION
Recognizes and acts on the fact that all customers are not equal
ACTION
Views the customer as the fundamental unit of analysis
CUSTOMER
Has customer acquisition, retention and ultimately engagement at the core of its organic growth accounting framework
ENGAGEMENT
Makes decisions through the lens of long-term customer profitability
DECISION
Recognizes and acts on the fact that all customers are not equal
ACTION
Views the customer as the fundamental unit of analysis
CUSTOMER
Has customer acquisition, retention and ultimately engagement at the core of its organic growth accounting framework
ENGAGEMENT
Makes decisions through the lens of long-term customer profitability
DECISION
Recognizes and acts on the fact that all customers are not equal
ACTION
Views the customer as the fundamental unit of analysis
CUSTOMER
Has customer acquisition, retention and ultimately engagement at the core of its organic growth accounting framework
ENGAGEMENT
Makes decisions through the lens of long-term customer profitability
DECISION
Recognizes and acts on the fact that all customers are not equal
ACTION
Views the customer as the fundamental unit of analysis
CUSTOMER
Has customer acquisition, retention and ultimately engagement at the core of its organic growth accounting framework
ENGAGEMENT
Makes decisions through the lens of long-term customer profitability
DECISION
Recognizes and acts on the fact that all customers are not equal
ACTION
Views the customer as the fundamental unit of analysis
CUSTOMER
Has customer acquisition, retention and ultimately engagement at the core of its organic growth accounting framework
ENGAGEMENT
Makes decisions through the lens of long-term customer profitability
DECISION
Recognizes and acts on the fact that all customers are not equal
ACTION
Views the customer as the fundamental unit of analysis
CUSTOMER
Has customer acquisition, retention and ultimately engagement at the core of its organic growth accounting framework
ENGAGEMENT
Makes decisions through the lens of long-term customer profitability
DECISION
Recognizes and acts on the fact that all customers are not equal
ACTION
Views the customer as the fundamental unit of analysis
CUSTOMER
Has customer acquisition, retention and ultimately engagement at the core of its organic growth accounting framework
ENGAGEMENT
Makes decisions through the lens of long-term customer profitability
DECISION
Recognizes and acts on the fact that all customers are not equal
ACTION
Views the customer as the fundamental unit of analysis
CUSTOMER
Has customer acquisition, retention and ultimately engagement at the core of its organic growth accounting framework
ENGAGEMENT
Makes decisions through the lens of long-term customer profitability
DECISION
Recognizes and acts on the fact that all customers are not equal
ACTION
Views the customer as the fundamental unit of analysis
CUSTOMER
Has customer acquisition, retention and ultimately engagement at the core of its organic growth accounting framework
ENGAGEMENT
Makes decisions through the lens of long-term customer profitability
DECISION
Recognizes and acts on the fact that all customers are not equal
ACTION
Views the customer as the fundamental unit of analysis
CUSTOMER
Has customer acquisition, retention and ultimately engagement at the core of its organic growth accounting framework
ENGAGEMENT
Makes decisions through the lens of long-term customer profitability
DECISION
Recognizes and acts on the fact that all customers are not equal
ACTION
Views the customer as the fundamental unit of analysis
CUSTOMER
Has customer acquisition, retention and ultimately engagement at the core of its organic growth accounting framework
ENGAGEMENT
Makes decisions through the lens of long-term customer profitability
DECISION
Recognizes and acts on the fact that all customers are not equal
ACTION
HOW WE WORK
HOW WE WORK
[03]
[03]
Process
Process
©2025
©2025
To ensure a seamless and effortless briefing on your side we have set up a simple and efficient process that will help us get started working together as quickly as possible
To ensure a seamless and effortless briefing on your side we have set up a simple and efficient process that will help us get started working together as quickly as possible
1
Data audit and transformations
2
Workflow / systems design
3
Modeling and profiling
4
Forecasting and reporting
5
Tracking and optimization
1
Data audit and transformations
2
Workflow / systems design
3
Modeling and profiling
4
Forecasting and reporting
5
Tracking and optimization
1
Data audit and transformations
2
Workflow / systems design
3
Modeling and profiling
4
Forecasting and reporting
5
Tracking and optimization
Engagement Phases
Essential
Get started with a phase 1 pilot program delivering historical assessment of multiple customer outcomes and financial results over a limited dimensionality including scenario evaluation and optimization.
Essential
Get started with a phase 1 pilot program delivering historical assessment of multiple customer outcomes and financial results over a limited dimensionality including scenario evaluation and optimization.
Essential
Get started with a phase 1 pilot program delivering historical assessment of multiple customer outcomes and financial results over a limited dimensionality including scenario evaluation and optimization.
Growth
Leverage our platform to integrate data, calibrate models, and generate regular updates and scenarios in the same dimensionality as the pilot
Growth
Leverage our platform to integrate data, calibrate models, and generate regular updates and scenarios in the same dimensionality as the pilot
Growth
Leverage our platform to integrate data, calibrate models, and generate regular updates and scenarios in the same dimensionality as the pilot
Scale
Expand, scale embed our platform into your continual planning process for an “on-demand” capability to evaluate and optimize all the dimensionality your firm can define with dedicated apertr staff members to support multiple teams within your enterprise
Scale
Expand, scale embed our platform into your continual planning process for an “on-demand” capability to evaluate and optimize all the dimensionality your firm can define with dedicated apertr staff members to support multiple teams within your enterprise
Scale
Expand, scale embed our platform into your continual planning process for an “on-demand” capability to evaluate and optimize all the dimensionality your firm can define with dedicated apertr staff members to support multiple teams within your enterprise